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Management Team

Bob Bicksler, CEO

As the CEO of TapRoot Systems, Bob is in charge of the strategic vision for the company and is responsible for the overall operations. Bob brings an extensive background in corporate leadership to TapRoot having held numerous senior executive positions in the telecommunications and software industries. Before joining TapRoot, Bob was the President and Chief Financial Officer at HSW International, Inc., where he was responsible for global operations and the strategic direction for the company's Brazil and China markets. Prior to HSWI, Bob was with Megapath Communications and AT&T Canada as Executive VP and CFO. Bob has also held senior leadership positions with Global MetroNetworks, Performance Awareness Corp. and Seer Technologies.

Justin Helmig, VP Product Management

Justin manages TapRoot's product strategy and portfolio to create valuable, compelling solutions for our customers. Justin has over 12 years of experience in the wireless ecosystem. Before joining TapRoot, Justin held leadership positions in Texas Instrument's Strategy and Corporate Development team and Sales organization where he worked with leading handset manufactures, software vendors, and mobile operators to define and build innovative smartphones. Prior to TI, Justin worked in technical roles for General Instrument and Qualcomm.

F. Andrew Smoak, VP Technology and Co-Founder

Andy oversees the development of TapRoot technology and manages the software strategy ensuring the company's technology strategies align with TapRoot's short and long-term corporate goals. Andy has a background of 22 years in development of software and systems for mobile phones, embedded devices communications protocols and real-time products. Previously, Andy held engineering management positions with NetEdge and was a senior engineering staff member at IBM and Hatteras Networks.