Markets
The EMA Platform addresses the needs of three primary segments:
Operators
EMA provides value to our operator customers with our EMA for Customer Experience and EMA for Mobile Marketing solutions. EMA for Customer Experience provides operators deep insight into device and network performance. This solution enables operators to identify and resolve problem areas in their network, devices that do not perform, network usage trends, and other issues all from a subscriber centric viewpoint. EMA for Mobile Marketing delivers insight into how users are interacting with their devices and which services they are using. This enables intelligent development, measurement, and refining of new services and highly targeted campaigns. To learn more about how EMA can add value to you, explore the EMA for Mobile Operators page.
Mobile Marketers
EMA delivers deep insight into how subscribers are interacting with devices, which services and applications they are using, and what content they are consuming. EMA also adds location and time awareness. The collected data is used to create, measure, and refine compelling marketing campaigns that connect with your targeted customer base on a 1:1 level. To learn more about how EMA can add value to you, visit the EMA for Mobile Marketing page.
Mobile Market Research
EMA provides a toolkit to measure how subscribers user their devices, which applications and services they are using, and what content they are consuming. EMA also adds location and time awareness. The collected data is used to create market research reports that accurately reflect the actual behavior of subscribers in the selected segments. To learn more about how EMA can add value to you, explore the EMA for Market Research page.
