Mobile Operator
Mobile operators are competing fiercely to increase ARPU and reduce churn by enabling a consistent, high quality network and a set of compelling services for their subscriber base. Operators must collect information about how their users are interacting with the network, and which services subscribers are using to deploy, monitor, and improve their network.
TapRoot’s Embedded Mobile Analytics (EMA) for Customer Experience and EMA for Mobile Marketing solutions provide this critical information.
TapRoot’s EMA solutions collect Key Performance Indicators (KPI’s) on mobile devices in a transparent, power efficient manner. Collection on-device provides a deep, subscriber centric view of device behavior, network performance, and content consumption.
Collecting KPI’s across a subscriber base gives operators key insight into where their network performance is acceptable, and where it can be improved as well as what services subscribers are using. These KPI’s can also map to location, time-of-day, content consumption, subscriber segments, and other attributes to give operators previously unavailable insight into their networks and service utilization.
TapRoot’s EMA solutions include intuitive graphical reports to drive actionable analysis. The EMA Platform also integrates with current network analysis tools, allowing these solutions to extend information collection from the network, to the device.
TapRoot’s EMA solutions provide mobile operators a robust and scalable platform to manage network performance, Quality of Experience, and understand service uptake and content consumption with on-device KPI collection.
Benefits
- Scalable solution to support from tens, to millions of subscribers.
- Data collection on any network including: GPRS, EDGE, UMTS, HSPA, CDMA2000, and Wi-Fi.
- Over The Air (OTA) provisioning and configuration of devices.
- Rich suite of KPIs to enable a deep understanding of user experience and device behavior.
- Transparent operation does not alter or diminish the usability of the device. EMA Software Agents run in the background and have negligible effect on battery life and device performance.
- Provides graphical reporting and mapping tools for data analysis. Also enables existing analysis and tools from leading vendors to be extended to collect data from devices.
- Flexible EMA Server hosting options.
- TapRoot’s professional services group is available to ensure a seamless startup.
To learn more about TapRoot’s EMA solutions, explore the EMA for Customer Experience and EMA for Mobile Marketing pages.
