Products

TapRoot’s Embedded Mobile Analytics (EMA) Platform provides deep, subscriber centric insight into network performance, content consumption, and device behavior. EMA provides the tools to develop, measure, and complete actionable changes that drive revenue, increase service uptake, develop compelling marketing campaigns, and reach your customers.

The foundation of EMA is a small, transparent, field downloadable EMA Software Agent that runs on leading smartphone platforms and PC’s with USB 3G/4G data sticks. This EMA Software Agent can be deployed to tens, or tens of millions of subscribers to provide visibility across a subscriber base. The EMA Server manages devices, processes data, and provides an intuitive set of graphical reporting tools.

TapRoot’s EMA for Customer Experience solution provides operators a subscriber centric view of network performance and Quality of Experience. EMA for Customer Experience provides a set of Key Performance Indicators (KPI’s) focused on providing the deepest possible visibility to the customer’s experience.

TapRoot’s EMA for Mobile Marketing solution provides operators, mobile marketing agencies, and market research firms a user centric perspective on content consumption and device usage. EMA for Mobile Marketing delivers a set of Key Performance Indicators (KPI’s) that create a deep understanding of how, when, and where users are interacting with content including web, media, and applications.